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https://studiobuilder.co/articles/lights-camera-adams-the-zone-systems-photographic-revolution Ansel Adams and Fred Archer divided tonal values into ten zones to solve photography's exposure guesswork. 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Mon, 26 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/how-to-maximize-your-photography-blogs-potential https://studiobuilder.co/podcast/how-to-maximize-your-photography-blogs-potential Self-updating posts, meta-pages, and 'best of' compilations that turn every page into a potential landing page. Fri, 23 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/creating-content-for-your-photography-blog https://studiobuilder.co/podcast/creating-content-for-your-photography-blog Creating blog content that serves both clients and SEO, with guidance on length, evergreen strategy, titles, and organization. Wed, 21 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/why-your-photography-website-should-have-a-blog https://studiobuilder.co/podcast/why-your-photography-website-should-have-a-blog Blogging as proof of execution, an authority signal for Google, and a long-tail keyword strategy. Mon, 19 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/seo-best-practices-for-photography-websites https://studiobuilder.co/podcast/seo-best-practices-for-photography-websites Five on-page SEO strategies: site hierarchy, keyword research, simple titles, strategic headings, and meta descriptions. Fri, 16 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/a-primer-on-simple-and-effective-seo https://studiobuilder.co/podcast/a-primer-on-simple-and-effective-seo SEO fundamentals: headers outrank paragraphs, top-of-page text outranks the bottom, and HTML is a blueprint for search engines. Wed, 14 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/serve-with-love https://studiobuilder.co/podcast/serve-with-love A mindset episode on serving clients with knowledge, experience, and compassion, and operating with integrity. Fri, 09 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/when-and-why-photographers-should-work-for-free https://studiobuilder.co/podcast/when-and-why-photographers-should-work-for-free Strategic unpaid work, portfolio building, pro bono, marketing, and internships, when approached thoughtfully with a written policy. Wed, 07 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/10-ways-to-price-your-photography-services https://studiobuilder.co/podcast/10-ways-to-price-your-photography-services Ten distinct pricing strategies, from cost-plus to freemium, and how to match them to your market position and desired client volume. Mon, 05 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/september-2020 https://studiobuilder.co/podcast/september-2020 A monthly reflection marking Studio Builder's one-month anniversary, plus candid notes on the pandemic's impact and a personal recovery journey. Fri, 02 Oct 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/forget-your-password https://studiobuilder.co/podcast/forget-your-password Account security after a near-miss account hijacking: password managers, two-factor authentication, and custom security questions. Wed, 30 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/managing-your-google-my-business-listing https://studiobuilder.co/podcast/managing-your-google-my-business-listing Claim and verify your listing, keep it current, post fresh content, and gather reviews to strengthen local SEO. Mon, 28 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/you-need-a-dam-backup-plan-digital-asset-management https://studiobuilder.co/podcast/you-need-a-dam-backup-plan-digital-asset-management A digital asset management and backup strategy across the file life cycle: live files, working files, and archives. Fri, 25 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/3-ways-to-improve-your-image-seo https://studiobuilder.co/podcast/3-ways-to-improve-your-image-seo Name images with keyword phrases, write descriptive ALT tags, and optimize for speed to boost search visibility. Wed, 23 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/how-to-automate-almost-everything https://studiobuilder.co/podcast/how-to-automate-almost-everything Using Zapier (and IFTTT) to eliminate repetitive work, with concrete automation ideas for photographers. Mon, 21 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/stop-wasting-time-doing-repetitive-tasks https://studiobuilder.co/podcast/stop-wasting-time-doing-repetitive-tasks Templates and workflow automation to eliminate repetitive work. Recover an entire week a year by cutting one hour weekly. Fri, 18 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/3-ways-to-create-define-and-refine-your-photographic-identity https://studiobuilder.co/podcast/3-ways-to-create-define-and-refine-your-photographic-identity Build an authentic visual style with inspiration collections, a personal dogma, and a signature lighting pattern. Wed, 16 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/your-graphic-identity-is-more-than-just-a-logo https://studiobuilder.co/podcast/your-graphic-identity-is-more-than-just-a-logo Color palettes, wordmarks vs. logos, typeface choice, and the tools to build a cohesive visual identity. Mon, 14 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/how-to-name-a-photography-business-brand https://studiobuilder.co/podcast/how-to-name-a-photography-business-brand Whether to use your own name, criteria for choosing a studio name, and the practical domain and handle considerations. Fri, 11 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/what-does-your-brand-voice-sound-like https://studiobuilder.co/podcast/what-does-your-brand-voice-sound-like How to define a consistent brand voice using a three-descriptor exercise, a 'this not that' framework, and a brand vocabulary. Wed, 09 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/establishing-your-market-position https://studiobuilder.co/podcast/establishing-your-market-position Budget, competitive, and luxury positioning, and two strategies (big leap vs. incremental) for improving where you sit. Mon, 07 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/everything-youve-been-told-about-how-to-take-a-photo-is-wrong https://studiobuilder.co/podcast/everything-youve-been-told-about-how-to-take-a-photo-is-wrong Technical 'rules' matter less than artistic intent. There is no wrong way to take a photograph when guided by clear purpose. Fri, 04 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/colleagues-competition-and-community https://studiobuilder.co/podcast/colleagues-competition-and-community Why a 'colleagues not competition' mindset, healthy competition, and local community make the whole industry stronger. Wed, 02 Sep 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/episode-0001-what-is-studio-builder https://studiobuilder.co/podcast/episode-0001-what-is-studio-builder The inaugural episode introduces Studio Builder's founding philosophy: colleagues, not competitors. Mon, 31 Aug 2020 00:00:00 GMT Studio Builder https://studiobuilder.co/podcast/trailer-introducing-studio-builder https://studiobuilder.co/podcast/trailer-introducing-studio-builder A snack-sized podcast that helps photographers grow their business and get to the next level one step at a time. Fri, 28 Aug 2020 00:00:00 GMT Studio Builder