Creating Content for Your Photography Blog

This episode addresses how photographers can create blog content that serves both potential clients and SEO goals without unnecessary complexity.

Key Principles

Content Length: Quality matters more than word count. If you can say what you need in 50 words, that's great, many posts rely heavily on images with minimal text.

Evergreen Strategy: Keep posts perpetually relevant by avoiding or updating post dates, using timeless language, and providing lasting, search-relevant information.

Content Creation Guidelines

What to Create:

• A post for each session or project completed
• Posts addressing client questions and FAQs
• Commercial photographers might label sections "Projects" rather than "Blog"

Essential Post Elements:

• SEO-optimized titles incorporating location, session type, and a unique identifier
• Relevant images (highlights, establishing shots, behind-the-scenes)
• Descriptive text with primary and secondary keyword phrases

Titling: Include time of day, session type, and location while avoiding month/year references, "Fall family session" instead of "October family session."

Organization

Use categories by session type and separate tags for metadata like dates, locations, vendors, and conditions.

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