Get Your Clients to Do Your Marketing

in this video I want to share three quick ways in which you can actually get your clients and your potential clients to help do some of your marketing for you they're very simple and the third one when I originally heard it was like my mind was blown it's jaw dropping it's an amazing amazing tactic you're gonna love it stick around for that [Music] the first thing you're going to do is you're going to ask for Google reviews what you're going to do is in your client management system or your studio management system you're going to set an automation to send two emails the first email is going to be just a very generic not a fancy email text only that says hey client I really had a great time working with you I was hoping you could do me the favor of writing a Google review for me if you're up for that please let me know and I will send you the link that's it once they say yes then you send them the second email I have this set up in my studio management system Sprout studio so that if they say yes I just click a box and the second email gets sent to them and the second email simply says thanks so much for agreeing to leave me a Google review here is the link I really appreciate it absolutely everything helps really had a great time working with you Kevin so you send them an email when they say yes they feel committed then you send them the second email with the link they're almost never not going to write it if you just send one email with the link maybe people will write it what you want is to get people to say yes this really helps ensure that you're getting five star reviews and maybe some four stars but that's highly unlikely one of the things that I also do with this is I have an automation set up in zapier it's a very simple automation when that review comes in I filter it to see if it's a four or five star review if it's a four or five star review then they get an automatic response that says hey thanks so much for the five star review I really loved working with you it's all handled through zapier tip number two and this is a very simple one-step zap that you can do with a free zapier account what you're going to do is you're going to connect your zapier account to your Instagram for business account when you have a client who tags you in a photo it is automatically going to repost that photo to your Instagram account now if you're someone who really likes to have a curated Instagram account this might not work for you but I don't really care about that because when people are looking through their Instagram feed they're not looking at grids they're just seeing the photos so when I had my wedding photography business and someone would post a photo that I had taken of their wedding and they would tag me in the photo then zapier would automatically see that change the text to say repost from at them and then include the text of their post and then it reposts the image as an original image to my Instagram account your clients as they're posting images and tagging you in their images those images are getting reposted out to your Instagram feed so they are in effect helping to manage your Instagram feed for free this is just in addition to the social media management that you are already doing now the final tip and this one is the one that blew my mind I think it's because I never really paid attention to Pinterest until I started my wedding photography business and this can work for any kind of business that maintains a Blog with sessions and it's one of the reasons why I highly highly recommend that you blog every session at least 10 to 20 images from each session with a very light Watermark very light very unobtrusive you don't want a big obtrusive watermark on your image that is is distracting from the image and that is every time you get a potential client or a new client and this is great for weddings because they're going to do it for engagement sessions and the weddings it might be great for maternity photos maybe you're doing it for the maternity session the newborn session maybe the six month session the one year session anytime a client has a session have them go to Pinterest create a public board and pin images from your blog ask them to pin 30 to 40 images and have at least 80 percent of those images be from your website when you have 50 to 60 sessions a year multiply that by 30 to 40 pins you are looking at hundreds of pins that your clients are doing for for you each one of those pins is leading back to your website to a blog post on your website that is just free marketing for you so when other people start creating mood boards in Pinterest and maybe you've already done this yourself you will see that there are images that come up as recommended similar to this to add to this mood board those images will start to become your images especially in your area all of those free pins from Pinterest and that traffic coming back to your website it's Priceless that's it for this video I hope it was helpful speaking of blog posts check out this video which tells you how to create self-updating blog posts it's another genius tip that I figured out and I think it'll be very helpful for you take care