The 80/20 rule doesn't apply to photography

in a good business eighty percent of your income will come from twenty percent of your clients but in a photography business about 98 of your income comes from new clients and maybe two percent comes from repeat clients I suspect maybe the margins are a little bit different than that I might be a little hyperbolic but repeat clients are very rare to find you know photography business because people are typically looking for something specific at a specific point in time once and that's it so the other clients are are gold when you find them but you are competing with a lot of other people to get that called