How Do You Name a Photography Business?

This episode explores naming a photography business, emphasizing that while a memorable name helps, building an exceptional business is what truly matters.

Should You Use Your Own Name?

In commercial photography, roughly 99% of brands use the photographer's name, since clients hire a specific individual for their vision. For consumer-service photographers, your personal name can be limiting. If you may eventually bring other photographers under your brand, a studio name offers flexibility.

Name Selection Criteria

Establish personal criteria before naming. One example set of standards:

1. Authenticity — the name resonates with who you are
2. Tone — avoid soft or cute sounds if that doesn't match your personality
3. Positioning — convey luxury and distinction

Development Process

Brainstorm references, then eliminate systematically. A useful litmus test: would a wealthy person name their country estate this?

Practical Considerations

• Check for existing businesses with similar names
• Secure a .COM domain when possible; .CO also works well
• Avoid trendy extensions like .PHOTOS
• Reserve matching social handles
• Keep it simple, distinct, and memorable

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